Love your hair from the outside in with Raw Sugar's Simply Straight Serum. Crafted with a blend of Vegan Keratin, Hibiscus Extract and Linoleic Acid, our botanical straightening serum is designed to keep frizz, tangles and humidity at bay, revealing gorgeously gleaming hair. Added bonus - this formula offers thermal protection, perfect for use with your favorite heat styling tool.

Highlighted Ingredients

Vegan Keratin: sourced from Oat Protein, enhances smoothness and shine while reducing frizz

Hibiscus Extract: moisturizes hair while preventing frizz and dehydration

Linoleic Acid: promotes scalp and hair health while shielding from potential heat damage

Raw Sugar Hair Care is Vegan, Animal Test-Free, Color-Safe, and formulated without Sulfates, Phthalates, Silicones or Parabens. Our products are packaged in Post-Consumer Recycled Plastic and made with good-for-you ingredients that won't harm or strip the hair or skin of its natural goodness. We use the highest quality fragrances in our products and follow strict EU guidelines. Each Raw Sugar purchase supports the Raw Sugar Initiative, dedicated to making clean water and soap available to those who need it most.

Scent: Water Lily + Cactus

Floral, dewy, breezy

• Clean, Animal Test-Free, Vegan Hair Care
• Helps tame frizz and add shine for a smooth, sleek style
• Designed for curly and textured hair types
• Delivers moisture to hair and scalp
• Provides protection against heat damage
• Safe for color-treated hair
• Created with Cold Press Technology® preserving, extracting and delivering the purest, richest, most nutrient dense extracts to nourish skin and hair
• Formulated without SLS/SLES Sulfates, Parabens or Phthalates
• Packaged in Post-Consumer Recycled (PCR) Plastics
• Made with local and imported components