It All Starts With Farm-grown Potatoes, Cooked And Seasoned To Perfection. Then We Add The Sweet Heat Of Southern Bbq. So Every Lay's Potato Chip Is Perfectly Crispy And Delicious. Happiness In Every Bite. Perfect side for your next family barbecue, or football watch party! It All Starts With Farm-grown Potatoes, Cooked And Seasoned To Perfection. Then We Add The Sweet Heat Of Southern Bbq. So Every Lay's Potato Chip Is Perfectly Crispy And Delicious. Happiness In Every Bite. Wherever celebrations and good times happen, the LAY'S® brand will be there just as it has been for more than 80 years. With flavors almost as rich as our history, we have a chip or crisp flavor guaranteed to bring a smile to your face.